Moz domain authority plugin. Here’s how to check your historical domain authority step by step. Moz domain authority plugin

 
Here’s how to check your historical domain authority step by stepMoz domain authority plugin We would like to show you a description here but the site won’t allow us

Our free DA checker is fun to use and can show you the precise DA of any website. Moz. An “authority” in SEO is a term that you will see often. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. , Domain Rating). 7 VII. Ranking Keywords 18. Domain Authority measures the ranking strength of domains or subdomains whereas, Page Authority measures the strength of individual pages. 7 Plugin SEO WordPress Terbaik Untuk Rangking Websitemu! –. So the higher the domain authority of a website, the higher its ranking in search engines. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. At this point we should have a spreadsheet of link targets, which we have gathered pretty quickly using some simple search queries and a few plugins or tools. This one-click effort will bring you domain and page authority scores. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. domains. com is allowed. 1. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. e. It’s created by Moz and assigns a score from 1 to 100. com. Website Analyzer. Use the Moz da checker and domain authority checker to check the domain authority. 2. Domain Available. The Moz Analytics campaign dashboard aggregates metrics from all your channels. Use your research to craft your message. Redirect tracer with HTTP Headers. This plugin will allow you to add domain author, page authority and moz rank checker tools to your webpage with just a single short code. In the case of DA, the whole subdomain or domain ranking strength is predicted while for the PA just a certain page ranking strength is predicted. Step-by-step guides to search success from the authority on SEO. For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our. DR 40–60: 4,212 ref. Step 3: Navigate to the "Inbound Links" tab. As you browse any website on Moz, you will get a DA score of the site you are browsing along with the page authority of the specific URL. The authority scores for domain and page authority signify how much link equity would be transferred from a “do-follow. Measure Domain Authority. Moz DA Checker is a free domain authority checker that lets you easily predict a website’s or page’s ranking in the SERPs. These both matrics developed by Moz to predict how well a specific page ranks in SERPs. It allows you to check at most 50 URLs. Domain name contains numerals Numeric characters being included in the domain name is often associated with spam sites. Introducing DA 2. This plugin will allow you to add website authority checker , domain authority, page authority and moz rank checker tools to your webpage with just a single short code. Step 3. From the “SEO” option on the left-hand menu, click on “Tools,” then “Import and Export. Ranking Keywords 148. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Title, URL, & description to draw high click-through-rate (CTR) in the rankings. 1. Beberapa fitur yang mempengaruhi nilainya adalah sebagai berikut: Usia Domain Anda. 4. We wrote the blog on SEO — literally. This means you can judge the value and strength of a site better than. Ahrefs. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Show result for upto 5 domains. Spam Score 2%. Domain Authority is a logarithmic scale, meaning that it is much easier to increase your score from 20 to 30 than from 70 to 80. Linking Root Domains 1. It predicts how well a site will rank on SERPs by considering several indicators,. DA scores range from one to 100. Get others to submit their email address for doing a site audit and contact them to help with the errors in their report. Filter the expired domains you find based on a number of select-able metrics. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It is scored on a 0-100 scale. Description. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. It is easier supposed than done, thus to get you on your way we have developed our free domain authority checker that will assist you to identify resource listings, guest post, and. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. Domain Authority, Page Authority and moz rank are those things which every webmaster uses to check quality of their website or webpage. Unlike Moz, we offer bulk domain checking for the convenience of SEOs. 4 Easy Steps: 1. The tool is easy to use and provides an accurate representation of a website’s authority. Ranking Keywords 2. markcummins713 Oct 3, 2023, 10:03 AM. The Domain authority Checker Wordpress Plugin works with Moz API. This makes it hard to disentangle the relationship between brand strength and search engine results. Get top competitive SEO metrics like DA, top pages and more. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority 2. Moz's Link Index Crawler. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. Page Authority is based on data from our web index and takes. When you activate Mozbar you’re given a range of tools to use on your current webpage, the most useful (in my opinion) being the ability to see page and domain authority at a glance, as well as. Step 5: (If fixed) Enable other required extensions one by one and check each one for conflict. Domain Authority. Second, login to the root folder of your server and look for the robots. Pay yearly and save 20%. Moz Open Site Explorer and Pro. SEO stands for search engine optimization. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. 1. But patience is an especially important ingredient in your attempts to boost your domain authority. 4. Domain Authority (DA) is a metric that determines how relevant or authoritative a website is in its specialty or business. Use Cases. Type in your website domain, ensure it’s set to root domain and click “Analyze”. In the search field type “WP Site Auditor” and click Search Plugins. Moz has one. ]moz. The Page Authority and Domain Authority metrics in Mozbar are extremely useful for monitoring your competitors’ SEO strategies and tracking your own link-building activities. Like Domain Authority, this score is non-linear — a difference of 10 points near the top of the scale (80-90, for example) represents a much larger gap than a difference of 10 points toward the bottom of the scale (10-20). name, etc. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. It is the straightforward and fastest way to simultaneously collect status, incoming links, and the ranking of various websites. 0 on 5th March 2019. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. It runs on a scale from zero to a hundred. It can be difficult. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Start by optimizing your meta tags, including your title tag and meta description, using relevant keywords that accurately describe your content. Then simply select the addon and click Install and it will be added to ScrapeBox. E. Then make sure [*. The digital tool provides other features, as well — such as the number of unique external linking domains (Linking. Not using a caching plugin; Not optimizing your image sizes; Too many CSS files; The less tech-savvy blogger may need a developer to help fix. That’s all there is to it. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). Since its humble beginnings in 2004, this is where SEO happens. This extension includes Moz API data for each of your WordPress-driven website's Pages and Posts. If the . The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Page Authority. Three indicators are available for viewing and analysis: Moz rank, DA, and PA. Take a look at the following resources on Moz for more information. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. All you have to do is check the appropriate box and hit “Import. Moz developed the metric of domain authority, which makes it the major contender. 0 is the use of our Spam Score. Type in your website domain, ensure it’s set to root domain and click “Analyze”. 5. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. Image via Moz Free Domain SEO. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. You can use our API to build a tool that reports on link metrics and Authority data. -Quickly assess. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. microsoft. com Mozscape API. The higher the score, the worse the site. This bulk domain authority checker tool is a useful SEO tool that allows you to determine how authoritative different websites are. Check websites link profile with tens of metrics (Moz DA, Spam Score, Alexa. Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest. Restart your browser. This makes it hard to disentangle the relationship between brand strength and search engine results. We may also do an authorization charge when a new credit card is entered on your account to ensure the new card is valid. This is then instantly voided. A premium Moz user cannot check the domain authority of more than one website. See which Moz SEO solution best meets your business needs. One under uk. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. We plan on rolling out the new Domain Authority on March 5th, 2019. txt file. Domain Authority. Cum să crești Domain Authority (MOZ), autoritate a domeniului pentru un articol sau pentru numele de domeniu. The tool helps you understand a webpage’s link metrics and optimize your pages with suggestions based on different scores. Perhaps the most popular SEO plugin to date. Prices start from $99 per month, and progress to $999 per month for enterprises. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. #1 Moz – Domain Authority. Ahrefs: Ahrefs is renowned for its comprehensive backlink analysis, offering detailed information on backlinks, referring domains, anchor texts, and more. Topical authority makes sense. Take into account how many unique domains each of those websites link to; Apply some math and coding magic to calculate “raw” DR scores; Plot these scores on a 0–100 scale (which is dynamic in nature and will “stretch” over time). Unlike Moz, we offer bulk domain checking for the convenience of SEOs. With MozBar enabled, click the Page Analysis icon. g. You can search up to 10 queries every month with a free Moz account. Check out this video for more details on how to impact DA Happy analyzing!Our bulk DA Checker tool calculates the domain authority by combining all other metrics such as the number of total links, MozTrust, MozRank, etc. Moz Domain Authority is calculated based on the quality and quantity of links, so even though Bose has a higher number of links, Beats may have more links from higher quality websites. On March 5, 2019, we’ll release the new and. Easily compare link metrics as you explore different sections of the results page. Using this tool, you will be able to calculate the authority of your domain and web pages. According to Moz, Domain Authority (DA) is a ranking score that “predicts how likely a website is to rank in search engine result pages. DougRoberts Nov 18, 2013, 1:16 AM. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Link Explorer. That means a site like Wikipedia, which has 5. Now, go to the plugin mode of ChatGPT, open the plugin store, and search for the Noteable plugin in the dropdown menu. Wait. The Moz Blog. Our free bulk DA PA checker is fast, free, and accurate. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. To find Linking Domains for a site in Link Explorer, follow these steps from within the Linking Domains section: Use the drop-down to select the scope of your search and see data for a root domain, subdomain, or exact page. Scores range from 1–100, with sites like Facebook, Amazon, and Wikipedia. How to implement a redirect. Now you can review Moz API data for posts and pages while you edit them in real-time. Moz Local helps us point to tangible improvements over time and benchmark success. The bar moves with just a click of a button. Domain Authority is an SEO ranking score developed by Moz, an SEO platform. Now it isn’t one of the fastest tools for getting Domain Authority data. 1. On Moz, you can check your website’s Domain Authority for free through Link Explorer. Explore our suite of premium, free SEO tools and online marketing software. The all-in-one SEO toolbar for research on the go. Click the icon to view more SEO information, and you can also. This one-click effort will bring you domain and page authority scores. Backlinks are also called “links”, or "inbound links", or "incoming links. We would like to show you a description here but the site won’t allow us. Moz’s Link Explorer also finds lost and broken links, gives you Moz Page Authority and Domain Authority scores, and helps you find the top-performing content on your site and others. Moz gives DA of only one domain per search. MozBar gives you instant metrics while viewing any page or SERP. Ahrefs: Ahrefs free domain authority checker. Input the URL of the websites and click on the ”check domain authority” tab to verify the domain authority of the websites. . If i check the just discovered. The algorithm. Step 8: Bulk Check Moz Domain Authority On Our New Expired Domains Head back over to our good ole trusty scrapebox, and we want to check for domains worth spending time on researching. ” a DA score is based on the total links directed at a website, the quantity and quality of linking root domains, and other factors based on crawls run by Moz. But page authority is a lot. Moz is most famous for its use of the domain authority metric. txt file. For more on moving sites, see Achieving an SEO-Friendly Domain Migration: The Infographic. The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web traffic. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. Domain authority is a way of predicting how well a website will rank on search engines. Using the new metric Rivalry, you can quickly learn who your fiercest competitors really are. MozBar gives you instant metrics while viewing any page or SERP. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. Rivalry uses inputs such as your Domain Authority, the competitor’s Domain Authority, keyword overlap, keyword volume, and rankings to determine your top rivals. This plugin uses the official Moz API to retrieve data. Open external links in new tabs. If you see some weird links you probably do not need to be disavowing links. It’s a metric that considers a variety of different sub-metrics, like number of links, number of linking domains, other Moz metrics like MozRank and MozTrust, and more. Depending on your objectives and the data at hand, you can make an informed. 99. Ranking Keywords 107. 0 is the use of our Spam Score. For example, Beats by Dre has links from websites such as Apple, Billboard, and TechCrunch, which have higher domain authority scores than websites linking to Bose. Domain Authority 94. Spam Score: Calculated using Moz’s machine learning model, this is the measure of how much a given website has in common with websites that have been penalized or banned by Google. 2 billion links from almost 7 million. Open external links in new tabs. So the more quality links you have pointing to. This tool is one of the most. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. Find Linking Domains With Link Explorer. Moz Domain Authority is a 1-100 scale that is used to know how well a website will rank in the Google search engine results. To improve your site structure, you need to use clear and descriptive URLs, headings, and navigation menus, create a logical hierarchy and internal linking system, and fix any broken links or. Nevertheless, the two authorities are calculated using the same method. com have the same value for the Domain Authority. g. 99. Use this endpoint to get metrics about one or more URLs, including Domain Authority, Page Authority, Spam Score, link counts, link propensity, and more. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Moz Domain SEO Analysis Tool. , Domain Rating). Moz Pro will help you find new ones and maximize the effect of those you already have. The Moz API is self-service, so you'll need the technical know-how, or the help of a developer, to build your wonderful creation. es based on Domain Authority (DA), a metric which predicts ranking potential based on links. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. So it much more closely resembles what Google is attempting. In order for the Domain Authority Checker tool to return data, we must be able to find ranking keywords in our corpus for the domain queried. It provides you with metrics, including your Domain Authority Ranking (DAR), and keyword analysis, so you can use them to boost your. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. 0. 4. Marketing. Using the new metric Rivalry, you can quickly learn who your fiercest competitors really are. Google Font API Present Domains which do not use special fonts (e. How domain authority is calculated in this. With this my domain authority, moz trust and moz rank have all also taken a slip. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. We will have several more communications between now and then to help you and your clients best respond to the new Domain Authority, including a webinar on February 21st. View Moz Domain Authority, DA Trend, Spam Score, Total Referring Domains, Backlinks & more. The Moz domain authority (DA) checker tool is widely used by website owners and digital marketers. It is a good reference for comparing websites. Step 2: Analyze domain authority checker results. ;-) Today we are launching our SEO toolbar for Google's Chrome browser. Use Cases. Ranking Keywords 2. Since its humble beginnings in 2004, this is where SEO happens. To get started with Domain Overview, follow the below steps: Enter a URL (This can be a domain, subdomain, or exact page) Select the domain type. Internal links are most useful for. Improve internal linking. MOZ. To fully utilize this, the authority of the page is ranked between the numbers 1-100. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site. On-Page SEO Optimization. The old Domain Authority used to update about. Crawl your site to identify on-page and technical SEO issues. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. According to Moz, the higher a domain’s DA score, the more likely web pages from that domain will rank well in search engine results. Here, you can import settings from HeadSpace2, All-in-One SEO, and WooThemes SEO Framework. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. A first peek at local search in Google’s SGE. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. MozBar is a Chrome extension that gives you link data (like Domain Authority and Page Authority) inside of the SERPs: The free version of the MozBar is. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Click " Save+As" and name the file " Current Site Crawl for Editing". Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. SERP previews include Moz Domain Authority, Page Authority, and backlink metrics for each organic result. Crawl the test site. Meet our newest Moz Metric, Brand Authority. Users would require checking domains one by one. Moz Link Explorer lets you check the domain authority of any website. -Create custom searches by engine, country, region, or city. How topical authority works in 2023. There are many options for technical auditing tools that will emulate a search engine crawl of your website. Beberapa URL: Anda Dapat Menempel hingga 100 halaman web untuk melihat Metrik Domain mereka. The Moz Blog. Today, most modern CMS platforms offer solutions and/or plugins to easily handle 301 and 302 redirects. " With the Moz Pro all-in-one SEO tool suite, you get the insights you need to rank higher, convert more traffic, and drive measurable results. Here are the steps: Head to moz. so far I'm good without proxies just relying on their APIAccording to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). On-Page SEO. Enter the site you'd like to research into the search box and click Analyze. 2. Linking Root Domains 3. Cek DA PA dengan MOZ. But we don't pay attention to this time. The first has a score ranging from 0 to 10. DA is a good indicator of a website’s potential for organic visibility. Our Link index data is gathered by crawling and indexing links, just like Googlebot does to populate Google’s search results. The tool shows you errors, crawl issues, and makes actionable recommendations. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search. Learn more about Domain Authority . Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. Easily compare link metrics as you explore different sections of the results page. ”The Moz affects the domain authority. Browse MOZ's product catalog and select the items you want to include in the gift box. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more. Some of the metrics that the website authority checker will analyze include the Domain Authority score, Page Authority score, and the number of external links pointing to the site. By removing bad and broken links, you’ll help improve your domain ranking. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). The late Tom Petty sang, “the waiting is the hardest part,” and that’s a universally true statement of fact. This domain authority gives insights for the likelihood of a site ranking for keywords. Once you’ve found our plugin by GreenJayMedia you can install it by simply clicking “Install Now”. Input the URL of the websites and click on the ”check domain authority” tab to verify the domain authority of the websites. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Marketing. Check for the spam score of each domain linking back to your website. Mengecek domain dan page authority bisa lebih mudah melalui website MOZ. Power your SEO with our index of over 44 trillion links. Best Domain Authority Checker Tools. Start my free 30-day trial. This sophisticated machine learning model incorporates a number of new improvements to its algorithm, such as spam score and link quality information. 1. Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. You can also see the number of inbound links and the website’s Google ranking keyword. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. Through proven expertise, you build authority and trust in your field. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Domain Authority Domain Authority (DA) is a metric developed by Moz based on their Mozscape Index which is updated about every month. Moz Academy Upskill and get certified with on-demand courses & certifications. In all, the Moz domain authority checker is a working DA checker, but let me make you aware, its free version only allows you to check the authority of 10 websites maximum per month. Remember, if you haven't used the TLD/Root Domain formulas, then you're gonna use Target Subdomain instead of the Target Root Domain (in which case, for this example, you would have [@[Target Subdomain]]="Step 4: Build the Pivot Table. Domain Authority, Page Authority and moz rank are those things which every webmaster uses to check quality of their website or webpage. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. May 29, 2013. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Get others to submit their email address for doing a site audit and contact them to help with the errors in their report. With this grading system, you will discover and have a chance in predicting the ranking which called da pa checker of a page when it appears in the search engine result pages (SERP). If i check the just discovered. Improving your on-page SEO is a crucial step in boosting your Moz Domain Authority in 2024. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. txt file. On the left, click “Link Research” and then click “Overview”. It is used to describe the strength and quality of a page or a website. We would like to show you a description here but the site won’t allow us. We would like to show you a description here but the site won’t allow us. A high domain authority does not guarantee more top search positions, but there is a strong causal connection between search posts and domain authority. When spelled with the capital D and captial A, that's the Moz metric. Backlinks: This is the total number of backlinks that a site has. Ranging from 1 to 100, a higher DA score indicates a greater likelihood of a website ranking well. DR 20–40: 603 ref. First up, we have Domain Authority: This is Moz’s way of sizing up the link authority of an entire site… not an individual page. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. The Domain Authority ranges from 1 to 100, and it is calculated by evaluating multiple factors, including a link's root domain and the total number of links. 1. Domain Authority 98. Moz’s Domain Authority is not the only site authority metric available to SEOs. Moz Calculates DA Score Based on Real-Time Search. Domain authority is a search engine ranking that determines how likely a website is going to rank in terms of results. Keyword Difficulty puts more weight on higher-ranking, more visible. The ScrapeBox Metrics Checker Plugin is a fast and multi-threaded research tool for gathering a large variety of metrics. MozBar displays Domain Authority, Page Authority, and Spam Score for any site or page. This will show all external backlinks.